Struggling with Content Marketing? What to Do Now
Chances are pretty darn good you’re already a content marketer. How good? Research shows that 91% of B2B marketers now use content marketing. Why is that? Because creating and sharing quality content...
View Article6 Reasons Why B2B Social Marketing is Different Than PR
We’d be the first to agree that PR firms can be hugely important for your company. Without a doubt, media relations are an essential chess piece in your strategy for getting the word out about your...
View Article6 Ways to Get Your Buyers’ Attention Using Social Media
Let’s face it. Social media has changed how we marketers are doing our jobs. In addition to all the work that’s already on our plate, we now have to do LinkedIn updates, Twitter tweets, Facebook posts,...
View ArticleB2B Social Marketing Solutions Starting to Emerge
It began about two years ago, right around the time when we started rolling up our sleeves to help B2B marketers with social media… that nagging feeling that these marketers were doing social media...
View Article5 Reasons Your Company Blog Fails at Thought Leadership
Any B2B marketer worth her salt can list the many benefits of blogging: search engine optimization, social media engagement, audience development, and brand building. But guess what most B2B marketers...
View ArticleSocial Customers, Social Selling, and Social HR
Hi everyone – Karri here. While many of you spent the last week trapped in a dramatic re-enactment of the movie “Frozen,” it was business as usual out here in California. That means while you plowed...
View ArticleStruggling with B2B Social Marketing? What to Do Now
Come on B2B marketers, just face it. You don’t know what you’re doing with social media. Sure your company has a Facebook and LinkedIn page, and someone on your team tweets every day (maybe you). But,...
View ArticleWhy Forrester’s B2B Social Marketing Predictions Were Right and Wrong
We just downloaded last year’s Forrester Research report on B2B Marketing Trends and Predictions for 2012. No, it’s not that we’re a year behind with our reading (we are behind, but not THAT behind!)....
View ArticleScaling Social and the Future of B2B Social Marketing
Here’s a quick shout-out to the Salorix team for getting lots of great coverage in the recent Social Media Ecosystem Report. They were talked about, quoted, and got to submit a chart too… all in the...
View ArticleWhy You Don’t Want an Agency Managing Your B2B Social Marketing
Agencies do great work. So, this post is not meant to be a rant on them at all… especially as we (at times) consider ourselves to be an agency, too. Plus we often recommend agencies to clients....
View ArticleB2B Marketer Thinking About Facebook? Start Here.
We’ve been getting a lot of interest lately from folks looking for some actionable info on how to use Facebook for B2B social marketing. Though this topic would normally be a bit general for us to...
View ArticleAttention B2B Marketers: Are Your Twitter Followers Worthless?
Have you ever had the sneaking suspicion that something was wrong, but were afraid to investigate further and find out? Sure you have, and so have we. Well, you can’t hide under the covers any longer,...
View ArticleChief Marketer Survey Data and Next Phase of B2B Social Marketing
Since you’ve been busy with all your holiday planning, shopping, and eating, you may have missed that Chief Marketer recently released their 2012 Social Marketing Survey results. Now the truth is there...
View ArticleB2B Social Marketing versus SEO: Which is More Important?
Who would have guessed, but new data coming out shows that social media marketing is now almost as important as search engine optimization (SEO) for B2B marketers. At least that’s what research from...
View ArticleStruggling with Content Marketing? What to Do Now
Chances are pretty darn good you’re already a content marketer. How good? Research shows that 91% of B2B marketers now use content marketing. Why is that? Because creating and sharing quality content...
View ArticleWhere’s the ROI From B2B Social Media?
Our friends over at CMSWire recently asked for our perspective on these questions: “Are there proven metrics to demonstrate ROI from B2B social media marketing campaigns? If so, what are they, do you...
View ArticleHow Experts Craft Their Social Media Persona [Study]
Recently, Leadtail and PureMatter collaborated on a Social Insights report titled “Behind the Brand: 30 Influencers that Drive Social Media for the Brands We Love.” During the first half of 2014, they...
View ArticleDid Forrester Research Just Say That Social Media Doesn’t Work?
Over the last few weeks, I’ve been hearing how Forrester Research came out with a new report saying: “Marketers use social networks like Facebook and Twitter to engage customers and prospects… but it’s...
View ArticleHow B2B Brands Can Join the Periscope Party
It’s hard to ignore the rise of Periscope, the live streaming video app released just a month ago. Adoption has been fast and furious, with Mashable reporting the Periscope app reached 1 million users...
View ArticleHow to Champion Your Social Media Initiatives
I’ve written often about the challenges B2B marketers face in turning the crank to generate social ROI. Specifically, how important it is to build quality social channels, set the right social media...
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